Portrait of an 'average' payday loan customer

What does a typical payday loan customer look like?
The below info-graphics will give you an idea of the profile of an 'average' short-term borrower.

The survey was conducted by Peachy. The main findings are:
- 51% males VS 49% females
- over 50% are aged 25-44
- 81% of clients apply on a computer
- 71% have taken more than 3 payday loans
- 46% are in a relationship
- 60% have at least one child
- 48% have a monthly income of £1,200-£2,000

It is also interesting to notice those stats are quite similar to the ones shared by Wonga on OpenWonga.

Click to enlarge the picture